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The History

Apulia has always outlined its history with the grapewine: an authentic crossroad of people and cultures, our land spontaneously expresses its inclination for viticolture.
Phoenicians, Greeks, Byzantines, Romans... Frederick II, the Svevian king, Aragons and Angevins... people and cultures left a heavy mark in the current Apulian viticulture with a permanent link beetween history and innovation, tradition and novelty.
The first reports of viticulture are found in the Neolitic Era, while we owe to the Phoenicians the introduction of new types of wine and cultivation processes, leading to a huge enological progress.
The exciting power of wine was considered sacred by the first Greek colonies and by the Romans, who created an aura of mystery around the grapes: also thanks to the devotion to Bacchus, the economic and social importance of the grape grew up, as the archeological finds can testify.
The Greeks introduced the Apulian tree in our territory, particular of our landscapes.
The Roman occupation found in Apulia the optimal conditions for the growth of viticulture: Plinio the Elder defined it as viticulosae, Horatius talked about fertile agricolture offering unique and exciting wines. These wines had a heavy alchoolic content, ideal for aging and conservation and seemed to be a prelude to the later developments of Apulian viticolture: the merum (wine in latin, from which our regional word mjere) is already part of the social and economic life in Apulia.

Frederick II the great also understood the importance of viticulture and used to serve quality wines at his table.
Starting from the Crusades period (1100-1300) Apulian viticolture increased its prosperity, due to its strategic position for the Middle Eastern countries. Apulian wine (and the wonderful olive oil) was being sold in bigger and bigger amounts to the booming markets of Venice, Florence, Rome and France.
Today Apulian wines can express their potentialities at their prime thanks to professional winemakers and thanks to the revaluation of our native grape variety: Primitivo.

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